EPISODE #24

Did You Forget You’re a Business Owner Too? | Aila & Barb

with Aila Coats and Barb Patterson

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About This Episode

Many coaches, practitioners, and helpers genuinely love the work itself, but somewhere along the way, forget they’re also building a business.


In this conversation, Barb and Aila explore the identity shift that happens when you stop separating the work you love from the business that supports it. They talk about relationship-building, direct vs. indirect business activities, creating consistent opportunities for connection, and what it means to become more resilient in the long game of growing a practice.


This is a conversation about discouragement, visibility, service, and learning to embrace the business side of your work without losing the heart of why you do it.

Show NOTES

  • [00:00] – Welcome to Inside the Practitioner’s Path!
  • [01:10] – Embracing the Business of Coaching
  • [04:01] – The Distinction Between Coaching and Business Skills
  • [07:16] – Building Relationships for Business Success
  • [10:21] – Direct vs. Indirect Business Building
  • [13:13] – Creating Consistency in Client Acquisition
  • [16:11] – The Long Game in Business
  • [19:06] – Overcoming Discouragement in Business
  • [22:15] – The Importance of Connection and Community
  • [25:00] – Treating Your Practice Like a Business
  • [28:21] – Aligning Passion with Business Goals
  • [29:56] – Thank you for listening!

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Meet Your Hosts

Aila Coats

A transformative coach, author of Coaching Teens Well, and creator of Coaching Well Mastermind, Aila has helped hundreds of coaches, parents, and leaders find their voice, serve deeply, and build thriving practices rooted in genuine connection. She’s known for her heart, wisdom, attunement, and ability to translate insight into tangible creation – helping practitioners embody what they teach in their own lives and work.

Barbara Patterson

Founder of Innerverse Global, Barb works at the intersection of human potential, transformation, and creation. Her work integrates spiritual intelligence with real-world impact — helping entrepreneurs, leaders, and practitioners bring awakening into their work and everyday lives. Known for her clarity, humor, and deep presence, she invites people into a direct relationship with their own knowing — and to live what they see.