Nikki Welch is a drinks entrepreneur and business coach who has spent the last 17 years making the often confusing world of wine, whisky and beer more accessible. She is a published author of 3 books and is the founder and creator of the WineTubeMap, WhiskyTubeMap and BeerTubeMap, flavour maps to decode wine, whisky and beer. She is currently working on a new project, Quenchable, bringing together her drinks knowledge and experience of how our minds really work to train hospitality staff.

In today’s episode, Nikki reflects on her old thinking around entrepreneurship, and what it means to be creative. She describes her earlier understanding of the creative process as “finding the resistance and pushing through it”. Believing she had to struggle in order to succeed was only part of the obstacle. She felt she had to be someone different or “special” in her line of work and was constantly burdened by her attachment to perfection. Nikki shares what she has discovered since letting go of these restricting beliefs, and the freedom she’s found in relinquishing control.