Episode 011

A Rare View on How to Increase Sales Performance

Interview with Jill Cody

Jill Cody is the General Manager of Fairway Outdoor Advertising and has spent the last 16 years of her career in Advertising Sales, Sales Management and Market Management. She currently oversees a group of 40+ individuals, with a market revenue of $22 Million.

In this episode with Jill, you will hear how growing up with a traditional sales background and then moving into leadership created some habits that were working against her. As she puts it, I was trained to be busy and busy minded. Jill shares what happened that led to her seeing that she was more creative, resilient and had better results when she took things off her mind. That knowledge transferred to her sales team. She is committed to fostering a healthy climate and a healthy mind for her teams. She believes fear is a terrible motivator and when people are more at ease and present, they do better. Sound too simple? Listen in as Jill shares why this has been key in their ability to thrive.


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Barbara Patterson is the owner of a global coaching and consulting company bringing the insights of performance and fulfillment to clients around the world. She helps organizations, leaders, entrepreneurs and coaches access more clarity, creativity, have greater impact and higher levels of performance in work and life. Barb is the Founder of Beyond Limits in Business, a global platform and community designed to point people to the source of human potential.

You can follow Barb on Linkedin ,Twitter and Instagram. You can also subscribe to her weekly blog on her website at

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