George is an owner/founder and Brand Strategy Director at Ignite Your Brand, a strategic and creative agency based in Edinburgh. He has worked for some of the major brands in Scotland and the UK (including Visit Scotland, Scottish Widows, Standard Life, Adobe Systems, Woodgroup, Entrepreneurial Scotland and Gleneagles Hotel) as well as many SME’s and dynamic startups. George and the team have recently been working for brands as far and wide as China, Asia, Australia and Nepal with European and global reach. Ignite have been developing and growing over the last 20 years to become a leading Brand Creation, Management and Positioning agency, inspiring clients to grow and build successful, inspiring brands.

Today I speak with George McRae about an understanding that allows us to see business with a fresh perspective, again and again. George, who has worked in creative fields for 30 years, has always been excited by his work. This excitement, though, was coupled with a busy mind and a feeling that it was “all on him” to get things done. Since gaining a deeper understanding of the mind, George recognizes there is infinite wisdom and creativity on offer. By surrendering his “preloaded” conceptions and being present in the moment, he was able to access fresh ideas, greater collaboration, and richer connection.